You have a busy summer lined up with spots at all kinds of events. Bands on Broadway, fairs, Old West Balloon Fest, Horizon Festival and so much more. And it's great that people show up to these events, but what if you could pull you own crowd?
Here's how it could work:
1. Visitors to your truck can add themselves to your mailing list. By using a QR code on the side of your truck, they add themselves to your list, maybe with the offer of an inexpensive giveaway, like a soft drink.
2. You reach out to your fans before the events. This plants the seed in their mind that they should seek you out. You use
3. Automated messaging. Using a platform like Mailchimp. we put together several dozen short and sweet emails that are automated to go out to your fans. The emails could include pictures of yummy treats that you are selling.
4. Broadcast messaging. This is where you send a series of short notes letting your fans know where you will be at upcoming events.
This approach is a great way to build a fanbase for your food truck. Once it's setup, its very easy to maintain and it can put you well ahead of the competition.
Want to know more? Click here to book a quick call with me.