Helping small businesses expand their business through Strategic Planning and Digital Marketing.
We've all heard the promise of the Digital Age, that the Internet and social media will make our lives easier and our businesses soar.
So you ask - "why isn't it working for me?"
We can help answer that question. How? By providing the training, the tools, the strategies and the support to bring your business up to speed with the right plan, the right digital marketing tools and the right processes.
DBO Digital Marketing specializes in creating structure and order around your marketing so that you (or someone within your organization) has a well-developed plan that takes advantage of the many digital tools available to truly bring your business into the digital age.
The key here is to have tools and systems that work together within a comprehensive strategy. We all have websites, but is your website a coordinated hub of your marketing, connected to and feeding email marketing and social media? Are you optimized for search and speed? Do you have a Marketing Calendar and scheduled (or automated) tasks to keep you message going?
Here's our approach:
1. Take Inventory
The first step is to take inventory of everything to do with marketing. This includes everything from logos and branded marterial to media contracts to website performance and layout. Coop ad opportunities, social media properties, historical marketing spends, media lists, current ad campaigns, the works. Once we know what we have, we get a picture or whjat needs to be fixed, discontinued or upgraded.
2. Upgrades
This is where we fix what's broken. Is your website a lead generator? If not, lets fix that. Branding all over the place? Lets fix that. Broken links, slow websites, outdated photos? Lets fix all of that.
3. Marketing Plan
Now that we know what tools we have and that they are up-to-speed, we create a Marketing Plan. We get a clear picture of what you sell, who your customers are and your Value Proposition. Next we set targets. You can't manage what you can't measure, right? Now comes developing the strategic plan for both traditional and digital marketing. It's not one size fits all, so we look at what has worked or failed in the past and combine that with digital marketing tools. Finally, we create a Marketing Calendar that gives us the roadmap for what and when to sell.
4. Execute - The Marketing Operations Manual
How many times have we taken some kind of training only to slip back into old habits, quickly forgetting all the neat stuff we just learned? That won't happen here. This final step takes the Marketing Plan and translates it into scheduled checklists that give you or your Marketing Manager a specific method to manage the Marketing Systems and keep things headed in the right direction. Every Tuesday, post a help-the-customer piece on Facebook. Check. First Wednesday of each Month, run the report on website activity from last month. Check. Second Wednesday of the month, revised the newspaper ad. Check. This Operations Manual provides a simple system that you can easily delegate to a staff member. Have you ever felt like you should be doing something around marketing but don't know what to do? Not anymore! And the best part is that now you have a way to measure the success (or failure) or your marketing so that you can adjust to do more of what works and less of what doesn't.
DBO Digital Marketing - A Digital Marketing Agency There are a lot of moving parts to your Marketing Department, and you may not wish to spend the time becoming an expert in all of them. If you have suppliers for these various specialized tasks, such as Search Engine Optimization (SEO), website development or email marketing, great. If you don't, we are here to help.
Isn't it time you time to take the guesswork out of marketing, and make digital marketing work for you?
Not sure if digital marketing is for you? Find out!
MClick below for your FREE Digital Market Review. You will find out just how many people in your business area are searching for your product/service, AND you will find out if you show up in the searches.