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Level:
Beginner |
The Goal:
Online marketing success |
Course Length:
6 weeks |
Course Format:
Online |
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What is it?
Marketing Makeover is a 6-week onlinecourse with worksheets, live Q&A calls and a community of small business owners. It shows you how to upgrade your marketing using digital methods from scratch. |
Who is it for?
Marketing Makeover is for small businesses that want to move some or all of their marketing online. It works for anybody with a physical location regardless of your previous knowledge or experience. |
Where does it happen?
The Marketing Makeover course is online and consists of training videos, printable worksheets, tools, live Q&A calls and a Facebook community. You complete it online, and on your own timeline. |
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How does it work?
You watch the videos, complete the action items, and use the provided tools and templates. You can also ask questions in the Fb group or on the live Q&A calls. Follow the process and get results. |
When does it start?
Marketing Makeover is an online course, and it starts the moment you enroll. You can complete it in your own time and work through it as fast or slow as you wish. You get lifetime access. |
Why does it exist?
Marketing Makeover was created to help small businesses recover from the recent shutdown. Now more than ever, we need to combine the latest in digital marketing with the best of traditional marketing. |
Why this makes sense right now
This pandemic is a business disaster. But it’s not game over. The question is – how can you get ahead of this situation and thrive in the near-future new normal?
My short answer is this: get your marketing department in order.
If you have been thinking about getting your marketing department organized, now is the time. We have just experienced one of the biggest business shake-ups in history, and everything is changing.
Part of that change is that our lives have moved online. School, church, shopping, work, communication, and more. And a lot of that will stay that way once this is all over. Is your business ready?
My short answer is this: get your marketing department in order.
If you have been thinking about getting your marketing department organized, now is the time. We have just experienced one of the biggest business shake-ups in history, and everything is changing.
Part of that change is that our lives have moved online. School, church, shopping, work, communication, and more. And a lot of that will stay that way once this is all over. Is your business ready?
Marketing Makeover: Pandemic Edition course content
Week One: The Road to Recovery
1, The Road That Lays Ahead
2. Fundamentals
3. A New Marketing Model
4. Action Steps
5. Questions
2. Fundamentals
3. A New Marketing Model
4. Action Steps
5. Questions
WEEK TWO: DIGITAL MARKETING TOOLS
1, Your Digital Marketing Funnel
2. The Cornerstone - Your Website
3. Social Media and Email
4. SEO and Local Search
5. Action Items
6. Questions
2. The Cornerstone - Your Website
3. Social Media and Email
4. SEO and Local Search
5. Action Items
6. Questions
Week Three: Traditional Marketing Tools
1, Traditional Media Inventory
2. Other Traditional Marketing Inventory
3. Action Steps
4. Questions
2. Other Traditional Marketing Inventory
3. Action Steps
4. Questions
Week Four: Upgrades
1, DIY Upgrades
2. Paid Upgrades
3. Action Steps
4. Questions
2. Paid Upgrades
3. Action Steps
4. Questions
Week Five: The Marketing Plan - Your Recovery Compass
1, Target Audience
2. Crafting Your Message
2. Media and Your Digital Funnel
3. Action Steps
4. Questions
2. Crafting Your Message
2. Media and Your Digital Funnel
3. Action Steps
4. Questions
Week Six: New Age Marketing PlaN
1, Care & Feeding of Your CRM
2. Lead Capture & Nurturing Your List
3. Delivering World Class Service
4. Increase Customer Value & Referrals
5. Action Steps
6. Questions
2. Lead Capture & Nurturing Your List
3. Delivering World Class Service
4. Increase Customer Value & Referrals
5. Action Steps
6. Questions
Week Seven: Making It All Happen
1, Its All About Systems
2. Know If (And When) It Works: Reporting
3. Action Steps
4. Questions
2. Know If (And When) It Works: Reporting
3. Action Steps
4. Questions
Week Eight: Keep The Momentum
1, Staff Training
2. Habits
3. Action Steps
4. Questions
2. Habits
3. Action Steps
4. Questions
What folks are saying...
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Don's approach to learning my business and customizing his model(s) to my services / clients was integral in helping me refine my strategy. He's intelligent and insightful, bringing the right balance of flexibility and structure to know where I need to go next. highly recommend!
Don has helped streamline our marketing plan and rebuild our website at B&C Steel Corporation . Highly recommend
Don spends time getting to know our business to build a professional and easy to use website. I have enjoyed working with Don for 2+ years and he is very good at working with his clients and providing solutions
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Stop burning money on ineffective marketing.
Use the Internet the way it was designed to be used - to increase sales!
Use the Internet the way it was designed to be used - to increase sales!