Why this makes sense right now

This pandemic has been a business disaster. But it’s not game over. The question is – how can you get ahead of this situation and thrive in the near-future new normal?
 
My short answer is this: get your marketing department in order.

If you have been thinking about getting your marketing department organized, now is the time. We have just experienced one of the biggest business shake-ups in history, and everything is changing.

Part of that change is that our lives have moved online. School, church, shopping, work, communication, and more. And a lot of that will stay that way once this is all over. Is your business ready?

In this training, you will learn how to:
  • Use your website to actually generate business
  • Rank in Google My Business
  • Show up in Google organic search
  • Select the best ways to advertise
  • Save money on print and radio ads
  • Create an effective Marketing Plan
  • Create systems to manage and track everything​
This is great training, but frankly it's not for everyone. That's why I like to have a Strategy phone call with me. This 45-minute call gives us a change to go over your business and discuss what your goals are and determine of this is the right training for you. By the end of the call, we will know if this is a good fit. And either way, you will get a clear idea of what your next steps should be around your marketing.

Click the button below and have a look at the short video and book your call now!
Level:
​Beginner
The Goal:
Online marketing success 
Course Length:
​8 weeks
Course Format:
Online
What is it?

Marketing Makeover is a 8-week online course with videos, worksheets, live Q&A calls and a community of small business owners. Learn how to upgrade your traditional and digital marketing.
Who is it for?

Marketing Makeover is for small businesses that want to move some or all of their marketing online. It works for most small businesses regardless of your previous knowledge or experience.
Where does it happen?

Marketing Makeover is online and consists of training videos, printable worksheets, tools, live Q&A calls and a Facebook community. You complete it online, and on your own timeline on your own computer.
How does it work?

You watch the videos, complete the action items, and use the provided tools and templates. You can also ask questions in the Facebook group or on the live Q&A calls. Follow the process and get results.
When does it start?

Marketing Makeover is an online course, and it starts the moment you enroll. You can complete it in your own time and work through it as fast or slow as you wish. You get lifetime access.
Why does it exist?

Marketing Makeover was created to help small businesses recover from the recent shutdown. Now more than ever, we need to combine the latest in digital marketing with the best of traditional marketing. 

Marketing Makeover: Pandemic Edition course content

Week One: The Road to Recovery
1, The Road That Lays Ahead
2. Fundamentals
3. A New Marketing Model
4. Action Steps
​5. Questions
​WEEK TWO: DIGITAL MARKETING TOOLS​
1, Your Digital Marketing Funnel
2. The Cornerstone - Your Website
3. Social Media and Email
4. SEO and Local Search
​5. Action Items
​6. Questions
Week Three: Traditional Marketing Tools
1, Traditional Media Inventory
2. Other Traditional Marketing Inventory
3. Action Steps
​4. Questions
​Week Four: Upgrades
1, DIY Upgrades
2. Paid Upgrades
3. Action Steps
​4. Questions
Week Five: The Marketing Plan - Your Recovery Compass
1, Target Audience
2. Crafting Your Message
2. Media and Your Digital Funnel
3. Action Steps
​4. Questions
Week Six: New Age Marketing PlaN
1, Care & Feeding of Your CRM
2. Lead Capture & Nurturing Your List
3. Delivering World Class Service
4. Increase Customer Value & Referrals
5. Action Steps
​6. Questions
Week Seven: Making It All Happen
1, Its All About Systems
2. Know If (And When) It Works: Reporting
3. Action Steps
​4. Questions
Week Eight: Keep The Momentum
1, Staff Training
2. Habits
3. Action Steps
​4. Questions

What folks are saying...

Don's approach to learning my business and customizing his model(s) to my services / clients was integral in helping me refine my strategy. He's intelligent and insightful, bringing the right balance of flexibility and structure to know where I need to go next. highly recommend!
Don has helped streamline our marketing plan and rebuild our website at B&C Steel Corporation . Highly recommend

Don spends time getting to know our business to build a professional and easy to use website.
I have enjoyed working with Don for 2+ years and he is very good at working with his clients and providing solutions
Stop burning money on ineffective marketing.

Use the Internet the way it was designed to be used - to increase sales!