SEO (Search Engine Optimization) 

Whether local, national or world-wide, SEO is what allows people to find you online. In todays market, it is critical that you have your website properly optimized so that people in search of what you offer find you and not the competition. Have a look at what we offer ​below.  
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​Local SEO Marketing Services

DBO Digital Marketing offers a high-performance SEO program catered to businesses seeking local SEO help. What separates a local SEO campaign from a national or international campaign is the intense focus placed on gaining local-based keyword rankings. Local SEO is key for all businesses, but especially important for businesses which cater exclusively to a local community.

​Local SEO provides a unique advantage which allows local companies to outrank non-local competitors. Without a local emphasis, websites will struggle to be found by consumers seeking help from companies within their own community.
DBO Digital Marketing ​addresses all key areas of local SEO: (1) Content optimization, (2) Technical SEO and (3) Business citations and inbound links. Through mastery of these three key SEO components, we help our clients gain strong search engine rankings for critical search phrases in the communities they serve. We can build the SEO strategy and execute the plan while remaining remarkably affordable.​

​FREE Local SEO Assessment

We offer very competitive pricing, generally lower than our competitors, while offering a superior service. If you are uncertain of what you need, we can help design a strategic SEO campaign to best accommodate your goals. Contact us for a free Local SEO analysis and campaign proposal. We can also help with other solutions including:
  • ​SEO Marketing
  • PPC Management
  • Social Media
  • Sales Lead Tracking
  • Content Marketing
  • Website Design
  • WordPress Security​

​Small Business SEO Services

DBO Digital Marketing and its team offers one of the most comprehensive small business SEO programs available. We have  refined an industry-leading SEO solution that is both affordable and effective. We provide small business SEO services that accommodate companies from one employee to dozens.

Our campaigns are catered to the specific needs of small businesses and can make the impact you will need to grow your business cost-effectively. Our campaigns can target your community while also helping you generate national sales… and all at a price that makes sense.

Our small business SEO services come with an industry leading performance guarantee, ensuring that your campaign grows each and every month. We do this by address all critical elements of SEO: (1) Content Optimization, (2) Technical SEO and (3) Business Citations and inbound links. Our experienced SEO team will build an ideal SEO strategy and then execute to perfection. Review our complete small business SEO service outline below.
Small business seo tasks
  • ​KEYWORD RESEARCH – Identify the most relevant and popular keyword phrases most likely to generate sales.
  • INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE) – Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 15 web pages.
  • INITIAL CONTENT OPTIMIZATION (NON – VISIBLE) – “White Hat” (ethical) optimization improving non – visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 15 web pages.
  • SEO INFRASTRUCTURE EVALUATION – Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on – page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues and other factors that could impact the performance of the SEO campaign.
  • SCHEMA MARKUP – Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.
  • BAD LINK CLEANUP – If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact toward search rankings.
  • WEBSITE ARCHIVE – Archival of web pages targeted for optimization before and after the initial SEO work in implemented. This provides a before – and – after snapshot of each web page addressed by the SEO campaign.
  • WEBSITE CONTENT CREATION – Provided on an as – needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.
  • BUSINESS DIRECTORY SUBMISSIONS – Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.
  • ONLINE YELLOWPAGE SUBMISSIONS – Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
  • GPS & MOBILE MAP SUBMISSIONS – Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
  • VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
  • BUSINESS LISTING NETWORK – Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.
  • LOCAL SEO – Creation and/or optimization of a Google My Business listing..
  • XML SITEMAPS – Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to, and crawled by all major search engines.
  • SEARCH ENGINE SUBMISSIONS – Website submissions to over 25 US – based search engines, including all major engines and numerous tier – 2 search engines.
  • ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
  • ONGOING SEO SERVICES – Ongoing SEO tasks to ensure long – term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
  • GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the SEO campaign.
  • WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools accounts for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.
  • WEBSITE DESIGN RECOMMENDATION – If needed, performance recommendations (non – formal) to assist with conversion improvements, site infrastructure or other issues that could improve bottom – line performance.
  • MONTHLY RANKING REPORTS & UPDATES – Keyword ranking report showing current rankings for relevant keywords on Google, Bing and Yahoo. SEO campaign updates discussing progress and campaign details.
  • INTERNET MARKETING CONSULTING – With over 20 years of experience, we’ve seen all that the internet has to offer. Tap our knowledge to help make the most sense of what works, and does not work, on the internet.
Performance Guarantees
Here's something you don't see often: performance guarantees on SEO work! We can offer this because of expertise and skill of our SEO team. If we don't meet the monthly target, you don't pay.    
Performance Guarantee #1
A minimum of five new and relevant keyword rankings are captured each month. These new search rankings will only be considered a part of your guarantee if ranked within the first two page results of Google.
Performance Guarantee #2
​For preexisting keyword rankings (not new rankings), receive a positive net ranking gain each month. There will be more rankings gains than losses. This ensures that the bulk of your rankings are always improving.​

Corporate SEO Services

What are the benefits for of choosing an experienced corporate SEO firm? Many… As an SEO firm that caters to corporate SEO campaigns, we understand the professionalism and complexities involved that separates you from traditional business. Our campaigns are designed to blend in with your IT, traditional marketing, branding and product development teams. We can also off-load considerable expenses by reducing your need for additional staff. DBO Digital Marketing will quickly become a valued member of your team. Your team members will benefit from the knowledge we pass on to them, helping to boost the performance of all online communications and digital media.

​Depth of Knowledge

The DBO Digital marketing team provides unparalleled depth of knowledge for SEO and other digital marketing strategies. We are a highly technical team, capable of identifying the root-cause of poor search engine and web visitor performance, and the successes of competitor corporate SEO programs.

​Execution

We fix issues that other SEO firms cannot identify, and produce measurable results much more rapidly. DBO Digital marketing will quickly become a valued member of your team. Your team members will benefit from the knowledge we pass on to them, helping to boost the performance of all digital media.
SEO SERVICES

Prelaunch & Planning

NTERVIEW & DISCOVERY:
Formal meeting to identify corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, outline competitors and to begin to form the plan of action moving forward.
COMPETITOR ANALYSIS: Identification of major competitors vying for the same digital marketplace. Data gathering to include (1) competitor search engine visibility, (2) search targets, (3) digital market share and other factors like AdWords activity or the quality of their SEO execution.
SEO EVALUATION: Identification of on-site and off-site technical issues that could hinder SEO progress. Includes link quality evaluation, website crawling, Google Panda & Penguin penalties, Robots.txt, metadata, etc. Development of action items to be addressed.
TRAFFIC FLOW & CONVERSIONS:
Recommendations, if needed, to improve sales lead conversion rates and the overall user experience.
KEYWORD RESEARCH: Keyword discovery to identify target search phrases for search engine optimization. Keyword research will fuel on-site content optimization.
SEO TRAINING: Targeting team members involved in the creation of digital content, including PR, blogging, web page creation, video and social media. This key training session will help make all digital content perform better online.
REFERRALS: ​We have relationships with many fantastic digital partners. If your company is seeking a well-vetted referral for a service that we cannot provide, we can offer credible matchmaking.

Campaign Launch

CONTENT OPTIMIZATION:
Page by page content optimization based on keyword research. Products/services identified as a priority will be address first. Minimum of 15 pages through the first month and 10 pages thereafter. Includes page title tag, meta description tag and bulk content. Professionally crafted and sensitive to regulatory considerations impacting the medical, cosmetic, financial and other industries.
CONTENT CREATION: Creation of two new content pieces per month. This content piece can be an article, blog or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keyword not supported by the website, add targeted city pages, on-topic blog dialogue, etc.
REPUTATION MONITORING: We monitor your online reputation daily. If negative information is released, we can advise and help develop a strategy best combat it.
SCHEMA MARKUP: For supporting CMS’, the addition of schema.org structured data markup in Google-recommended JSON-LD format.
LINK BUILDING, DIRECTORIES, NAP: White-hat link building and business directory submissions. Our network reaches 250+ top US-based business directories, online yellow-pages and GPS systems. Includes all major directories including superpages.com, manta.com, merchantcircle.com and Apple Siri. In addition to creating quality, clean inbound links, it will also clean up NAP data (Name, Address, Phone) which benefits local SEO and Google Places performance.
SEARCH ENGINE SUBMISSIONS: Website submissions to the top 50 US-based search engines and search directories. In addition to the major engines like Google, Bing and Yahoo, it also includes Open Directory Project, the Jayde network, 7 Search and other networks.
LOCAL SEO: Creation and/or optimization of Google Places, Bing & Yahoo Local listings for up to five locations. Additional locations can be added at $30 per location.
XML SITEMAPS: Creation of XML sitemaps to ensure thorough search engine BOT indexing. Submission of sitemaps to the search engines.
DATA INTELLIGENCE: Observation of Google Analytics, Webmaster Tools and search demand trends. Providing information concerning when trends or anomalies are identified and site statistics information to help plan, inform and strategize. We will set up and install these resources if they do not already exist.
SEARCH ENGINE ADAPTATIONS: Google averages 500 search adjustments per year. For most major changes, we know in advance that they are coming. We implement as-needed adjustments to the campaign to compensate for changes made or changes coming.

​Reporting & Communications

MONTHLY SEO RANKING REPORTS: Keyword ranking report showing current keyword rankings for relevant keywords across the major US-based search engines. Campaign updates discussing progress and campaign details.
MONTHLY REVIEW MEETING: Formal meeting to discuss the progress of the campaign, prioritize for the next month, collaborate, answer questions and provide data intelligence.
QUARTERLY STRATEGY & DATA INTELLIGENCE MEETING: In-depth quarterly meetings to discuss website traffic trends, user behavior, product search demand, conversion rates and other details. Development of a revised corporate SEO strategy, re-prioritization of goals and tasks and other adjustments can be discussed and pursued.
DIGITAL MARKETING CONSULTING: Digital marketing recommendations & advice per request. With over 20 years of experiences, we can answer most of your internet marketing questions.

Franchise SEO & Digital Marketing Company

Our team works with dozens of franchise organizations and hundreds of franchise locations. We know how franchises work and the unique challenges they face with digital marketing. We also excel with customer service, providing quick, meaningful responses and easy access to those working on your campaigns with complete transparency. Put our experienced franchise marketing team to work for you to help boost franchise sales leads or to help drive business to individual franchise locations. 

We can also build your franchise identity, including your website, logo and other media. Knowing how franchises work, our franchise website designs are structured to perform well on the search engines for the franchisor, as well as for the localized franchisee. You can easily add new franchise locations to get their businesses up and running quickly.

​Franchise SEO Covering a Single Franchise Website

​Many franchisors manage a single website where each franchisee has a web page or pages within the primary website. Franchise SEO may focus on supporting the brand identity as a whole at a national level, as well as driving local search traffic to individual franchisee web pages. The SEO campaign may need to support a single website and combine both national and local SEO efforts. Executed with perfection, franchisors can attract new franchisees and gain national attention while each franchisee strengthens their local SEO presence.

​SEO Covering Individual Franchisee Websites

​Many franchisee may have their own independent website, or landing page on a franchisor website. In this scenario, the franchise SEO strategy must accommodate multiple websites (even hundreds). The SEO program must accommodate a national focus for the primary franchise identity, while executing local SEO for individual franchisee websites. We can work with each franchisee location, executing a local SEO campaign to help generate sales from their corresponding service areas and accommodating individual franchisee’s needs.

​Franchise SEO and AdWords for New Franchise Sales

​Search marketing through franchise SEO and AdWords management can be a powerful resource to drive franchise sales. SharpNet can build a plan to help you gain exposure to individuals interested in acquiring a franchise.  Through search marketing, we can present your website to a prospect at the moment they are interested.  This will help increase franchise sales leads with a high quality prospect that is more inclined to move forward. These are also flexible and scalable solutions which can be ramped-up or down depending on your need.